• Creimerman Product Team

Latin America: The business opportunities you should consider investing in this year


Opportunity. A word we have come to associate as synonymous with success in the world of business. It has to be said that nowadays, interdependence between economic superpowers is not only strained but also reduced, both due to politics and also the COVID-19 pandemic, leaving gaps for new trade links and businesses to burst into global markets and fulfil the demand for services that is being created following the extended period of economic contraction. Now, this brings us on to Latin America, one of the most promising regions in the world for development and innovation, leading to a surge in popularity and by implication, new business opportunities that are constantly emerging. Running alongside this is the need for investment in these countries, either from abroad or internally, bringing incentives for investors and business owners looking to place money abroad, adding another dimension to the idea of opportunity, and making it even more worthwhile considering this year.


Technology


As a region, it has to be said that the rapid development of the sector has allowed Latin America to take strides ahead of other continents, assisted by high education rates and foreign investment. In 2021, the social situation around the world remains in a state of uncertainty, this is to say the precarious nature of the pandemic has caused a lingering impact on populations all over the globe, creating a subsequent impact on economic flows and activities on local, regional and international scales. It is for this reason that technology has become more significant than ever, with people opting to work from home and having to undertake typically routine activities through a screen.


Around 80% of the Latin American population live within conurbations, implying the rapid urban sprawl of cities in the region supports increasingly large populations, with increasingly large demands for connectivity. This presents opportunity for those of you looking to invest in local and foreign businesses, as those innovative enough to develop accessible technology having the potential for high returns. The large population also increases consumerism, and the success of platforms of eCommerce such as Mercado Libre demonstrates the need for such sites, and that there is opportunity for tech developers to tap into a market growing by 37% each year.


Renewable energy


To explore this idea in more detail, we will focus on Brazil as a real-world example of business opportunity in the region. Global warming is a topic we have all grown to become familiar with, educated by the media and activism taking place in all corners of the globe. One factor that remains present in all representations of climate change is the need to seek alternatives in all aspects of life, whether it is using sustainable packaging material or lifestyle changes that could preserve the environment for future generations. One of the biggest ‘alternative’ markets is energy, where natural processes are used to harvest electricity.