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  • Writer's pictureCreimerman Product Team

Uruguay: The tech start-ups worth adding to your watchlist right now

startups, latinstartups

While we have talked a lot about tech outsourcing recently, Latin America is also increasingly becoming a hub for technological activities solely with the purpose of expanding the market within the region and developing the potential for growth and additional investment from overseas. One such example is Uruguay, where although the outsourcing of tech services is available, there are also a number of start-ups that are worth looking into and adding to your watchlist this year, spanning numerous sectors and coming with the potential for high returns.

Why Uruguay then? Situated between Brazil and Argentina, it is possible to see Uruguay as a smaller neighbour and allow it to be overshadowed, however, with strong global ties and a rapidly developing workforce, the Latin American nation is gaining a voice on the regional and international stage.

If you are not sure about the world of start-up business, simply, a start-up is a new company established, possibly with the help of crowdfunding, in order to fill a market gap and expand into the mainstream. These companies are usually at a point where they are spending more than they earn due to the relatively young age of the business, however, with the right product or service and just the right amount of publicity, some of these start-ups grow into unicorns.

Don’t worry, we will define this too! Unicorn companies are start-ups that have grown to have a value of over US$1 billion, demonstrating the potential that exists within this market if you find the right one to invest in.

Speaking of this, we can now move on to our topic for today, and then get into some specific examples from Uruguay of tech start-ups that have presented themselves as potentially investment worthy candidates for 2022. To contextualise the market landscape

in Uruguay a little, the tech market is worth over US$1.2 billion, a large figure demonstrating previous success and also leaving potential investors with a feeling that further growth is possible, and perhaps the start-ups we are discussing today will be the key to unlocking this. The nation is also the leading software exporter per capita in the region, as well as the third largest across the globe as a whole, allowing Uruguay to present itself as having found diverse success within the technology industry.

This year, 2022, will be key in the success of Uruguayan market development, as, post- COVID, trade flows are resuming, and the scalability of different companies will be made

more evident!


The first of our two examples for today lies within the subsector of Fintech, and specifically,

Paganza, a platform designed to make bill payments simpler. However, there is a lot more

to it than just that, which is perhaps what makes it so exciting. The user is able to link their

bank accounts to their bills, scheduling when payments go out and to what card the

payment is charged, therefore, allowing users to manage their money timely and efficiently without any worries regarding late payments.

The accessibility is another big plus for the company, as both iOS and Android users are able to access it, meaning there is a limitless market to grow into, which could well be all you need to hear as a potential investor to want to find out more and even get involved in theUruguayan tech scene.

Where does this fit into Uruguay? Well, in a nation where connectivity is king, and considering internet use has now exceeded 83.4% of the entire population, the need to digitise everyday tasks is not only made more accessible, but also helps with the avoidance of human contact during a time where most of us are being a bit more cautious of our social interactions.


Our other example for today is in the world of e-commerce. NocNoc, although a Uruguayan start-up, has international connections, the likes of which make it even more exciting as a prospect for future growth. The general idea is that they are able to attract foreign businesses to expand their products into Latin America, and so appears mutually beneficial because Uruguayan citizens gain access to a fast delivery platform for items they would previously have to import for high prices, and companies overseas are able to expand their customer networks. Not only this, but it is regional and NocNoc also cover the logistics, diversifying their operations and therefore widening their prospects and making it more attractive to investors.

So how does this shape up in relation to the local economy? Accessibility rears its head again as an important focus point, this is because citizens can avoid having to pay huge import tariffs on foreign products, not just saving money, but also prompting wider spending and rejuvenating areas of the economy affected by the pandemic. 2022 certainly appears to be the year that people who haven’t yet been convinced by online shopping will turn their heads towards it, so perhaps there is no better time than now to jump onboard!

So, if you are interested in finding out more, contact us today! Below this article you will find a link to set up a free fifteen-minute consultation with us to discuss your options further.

Also, if you want to access our other great content, subscribe to our YouTube channel! At Creimerman, our team of professional global citizens would be happy to help you with your personal or professional cross-border ventures and help make them a success.


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