• Creimerman Product Team

Intellectual property protection: Why trademark is important for your business?



When registering a trademark or patent, there is a lot of information that must be known in advance, so that its registration is successful, since any error in the process of registration, will delay it and make the registration difficult.


In principle, the Intellectual Property Registry must be distinguished, which is in charge of copyright, for example, books. On the other side is the National Institute of Industrial Property, in charge of registering trademarks and patents.


Why is registration important?

Various advantages and rights derive from it, which are beneficial to the owner. It builds trust and seriousness when it comes to operating commercially. It is a registered property and therefore, its ownership and exclusivity of use need to be registered. It certifies the effective owner and therefore its validity. It protects against third parties to use it illegally and take advantage of the benefits that the trademark o patent gives. Finally, and a very important one, to the registration of the brand or patent, the owner of it may grant license agreements, grant franchises, sell it entirely or parts of it. Likewise, it is totally illegal and devoid of effects, the brands that are created for the sole purpose of sale, that is, for the sole objective of profit.

For its registration, it is necessary to know that there are different types of trademarks such as the Dominative one which is made up of a simple text. The Figurative is the second one, which is an image without text. Then there is the Mixt one, where the brand is a design image that includes words, letters, numbers or a combination of all or several of them. The Three-Dimensional one, where the shape is made up of an object externalized through different views. The Sonorous one, where the brand uses a distinctive sound for a product or service. The Olfactory one, which includes a distinctive smell of the product, and finally the Sequence one which the sign consists of a moving sequence.


Various advantages and rights derive from it, which are beneficial to the owner. It builds trust and seriousness when it comes to operating commercially. It is a registered property and therefore, its ownership and exclusivity of use need to be registered. It certifies the effective owner and therefore its validity. It protects against third parties to use it illegally and take advantage of the benefits that the trademark o patent gives . Finally, and a very important one, to registration of the brand or patent, the owner of it may grant license agreements, grant franchises, sell it entirely or parts of it. Likewise, it is totally illegal and devoid of effects, the brands that are created for the sole purpose of sale, that is, for the sole objective of profit.

The prior use of the mark is not a requirement for its registration, but it is required to maintain and renew it. The term of duration, once the registration of it is granted, is 10 years. In any case, its use cannot remain paralyzed for a period of 5 years, since it is subject to expiration for lack of use.

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